| Ferguson & Brewer is performance focused. To enhance performance, resident manager training sessions are held quarterly to cover topics such as landlord-tenant law, marketing techniques, delinquency collection, resident retention, maintenance and safety. Creative and cost-saving solutions to challenging maintenance problems are shared at separate quarterly maintenance training sessions. We hire outside professionals to enhance our in-house training program. All of our resident managers are encouraged and financially supported in gaining the Certified Apartment Managers (CAM) designation, which requires attending a 12-week course sponsored by the California Apartment Association. More than half of our staff has earned the designation. Tom, Bob and Laurie are all CAM instructors teaching economics, landlord/tenant law and marketing respectively. ![]()
General Office:
7052 Skyway PO Box 69 Paradise, CA 95967 Office: (530) 872-1810 Fax: (530) 877-1352 ![]() |
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| Marketing & Advertising Promote curb appeal and property appearance Conduct regular market comparison surveys Ascertain proper rent pricing Design effective advertising Provide weekly leasing summaries Reduce risk by proper screening of applicants Resident Retention Hire on-site personnel with a we care attitude Insure prompt service and follow-through Initiate resident participation events Encourage word-of-mouth advertising by happy residents Property Budgeting Provide annual budget with cash flow targets Review monthly performance in relation to budget goals Encourage exceeding these goals via incentive program Project future replacement needs Physical Maintenance Hire an accountable and skilled maintenance team Review landscaping needs monthly Implement preventive maintenance program Analyze current energy systems for cost savings potential Recommend and facilitate renovation programs to maximize property potential |
Financial Accountability Full accounts receivable and payable service Annual property review conducted by our in-house CPA Detailed quarterly financial reporting to owner Continuous monitoring of income & expense levels Monthly cash flow statements Purchasing |
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